BtoB tech content that earns trust in a world that’s lost in noise

Grounded B2B tech copy & content

Kideamo & Sirje

Sharp and brisk. A generalist who understands business, tech and people, and works in both Finnish and English. Cuts to what counts, whether it’s buried in data dumps, legalese or AI noise. Turns rough drafts and loose ideas into content tailored to each audience and channel.

Principles

Be bold

Look for takes that are genuinely interesting and set you apart.

Keep it simple

When everyone is overloaded, simplicity cuts through.

Get specific

Make benefits and results tangible with percentages, euros and names.

Customers

Cybersecurity, software development, software products, industrial technology. Health and education tech. Finnish and international. Startups and corporations. All of it under NDA.

Your situation, audiences and guidelines set the voice. Formal when it should be, lively when it can be, technical when it must be.